The Innovation Guide teaches the methodologies. Asgard is where you run them — the same 7-stage journey, applied to your real idea, with an AI coach alongside you and a straight line through to a company that's actually investor-ready.
Bifröst · spark to summit, inside one platform
Spark · Customer & Problem · Solution & Value · Business Model · Market & Competition · Validation & Risk · Plan & GTM — the exact structure the free Innovation Guide teaches, except every answer you give builds a real, living venture record instead of a page you close and forget.
Not just the methodology framework — the tools a venture actually needs on the way to funding.
Every one of the guide's 36 methodologies, in context — pulled in exactly where your venture needs it, not all at once.
Free, deterministic nudges on every stage — what's next, what's gone stale, what looks inconsistent — plus optional LLM-powered critique.
A one-pager, a full business plan, and an investor pitch deck — generated from what's actually in your venture, as real files.
When it's time to incorporate: a Swedish aktiebok and cap table, drafted legal documents, and a due-diligence readiness score.
No credit card for Free. Upgrade only once a venture actually needs more.
| Feature | Free | Plus | Pro |
|---|---|---|---|
| Active ventures | 1 | 5 | Unlimited |
| Team members per venture | 2 | 5 | 20 |
| Monthly AI credit | Starter | 5× Free | 15× Free |
| AI model access | Open models | + Plus-tier models | All models |
| Guided pathways | — | ||
| Custom journeys | — | — | |
| PPTX pitch-deck export | — | ||
| Company register (aktiebok) | |||
| Formalization package export | — | ||
| Governance & DD-readiness | — | ||
| MCP access (bring your own AI agent) | — | ||
| AI coaching (LLM critique) | — | — |
No credit card to start. Read the guide first if you'd rather learn the methodologies before you commit to a venture.